Take the old one away
The old sofa, mattress or appliance goes on the same visit. Retailers of electricals have take-back obligations under the WEEE regulations,1 so for appliances it’s often something you already offer.
Revenue at the moment they say yes.
The customer has just confirmed. They’re picturing the delivery: where it goes, what happens to the old one. It’s the best moment to offer the thing they’ll want anyway, with a secure link to pay.
- One relevant offer, at the right moment
- Secure payment link, never card details on a call
- Only where customers agreed to hear from you
10:06●●●
H&FHarlow & Finch
Yes, I’ll be in
Thanks Sam, you’re all set for Wednesday 14 October, 8am–12pm.
While we’re thereWant us to take your old sofa away?£25, added to your orderAdd it
The best time to offer is right after “yes”.
At checkout they’re still deciding whether to buy. A few days before delivery they’re planning for it: clearing the room, wondering about the old one. That’s when a useful add-on feels like good service.
- Order placedDeciding whether to buy
- Confirmed“All set for Wednesday”The moment to offer
- Delivery dayToo late to add anything
Things customers already ask your crews for.
One relevant offer per confirmation, matched to what’s being delivered. You set the offers and the prices.
Room of choice
Carried up the stairs to the room they want, not left in the hall.
Assembly
Built in place by the crew while they’re there.
Packaging away
The cardboard and plastic leave with the van, not in their recycling bin.
A premium one-hour slot
Narrow the four-hour window to one, for customers happy to pay to wait less.
Matching accessories
A mattress protector with the bed, fabric protection with the sofa.
A care plan
Protection against spills and accidents, offered while the new item is on their mind.
Your own offers
Anything your crews can do on the visit, priced by you.
Customers pay through a secure link, and the agent never takes card details.
The offer rides along with the confirmation the customer already gets. Paying happens on a secure payment page, and the add-on lands on the order.
- ConfirmedThe customer confirms by email, text or call, exactly as today.
- One offer, with a secure linkWhere they’ve agreed to hear from you, the confirmation carries one relevant offer and a payment link.
- They pay on a secure pageCard details go to the payment page, never to the agent. It never takes payment on a call.
- Added to the orderThe add-on goes back to your systems through the API or webhook, and onto the crew’s job sheet.
Illustrative
10:06●●●
H&FHarlow & Finch
Yes, I’ll be in
Thanks Sam, you’re all set for Wednesday 14 October, 8am–12pm.
While we’re there, would you like us to take your old sofa away? It’s £25. Pay securely here: hf.example/pay/8d2e41
Secure payment · Harlow & Finch
Take away old sofa£25.00
•••• •••• •••• 4242
Pay £25.00
Done. The crew will take your old sofa away on Wednesday.
Added to HF-10492 · take-away
Only offered where your customers have agreed to hear from you.
A confirmation is a service message. An offer is marketing, and the rules for it are different. AnyoneIn keeps the two apart.
- Consent or soft opt-in, first
Offers only go to customers who have consented, or where soft opt-in applies, in line with PECR.2
- Never an unprompted offer on an automated call
Automated marketing calls need prior consent, so the agent doesn’t make them. It never takes card details on a call, either.
- The confirmation comes first
One offer, easy to ignore, after the delivery is sorted. It never gets in the way of the answer you need.
- STOP still means stop
Opting out works on every channel, for offers and messages alike.
15% of the add-on revenue.
There’s no extra fee for upsells. When they launch, you pay a revenue share on what they bring in, on the Growth plan and above. If an offer doesn’t sell, it costs you nothing.
Indicative pricing, to be confirmed at launch.
- GOV.UK, guidance on electrical waste responsibilities for producers and distributors, including take-back. ↩
- Information Commissioner’s Office, guidance on direct marketing and PECR. ↩
Anyone in?
Find out before the van leaves.
Take a 60-day pilot with a hold-out group, and see the difference in your own numbers.